Media Gratis

Abstract

Media doesn't come free, ... or does it? To some extent, there are possibilities that are available for not-for-profit organisations, such as the Canadian Associa­tion of Optometrists (CAO). With ready media tools in one hand and a creative approach in the other, the National Public Education Commit­tee (NPEC) has devised a number of different strategies to carry the momentum of the na­tional paid media.