Why Optometrists Need to be Blogging

Rhona Lahey; Cameron Martel

doi:10.15353/cjo.v82i1.1672

Why Optometrists Need to be Blogging

Authors

Rhona Lahey Canadian Association of Optometrists
Cameron Martel

DOI:

https://doi.org/10.15353/cjo.v82i1.1672

Keywords:

blogging, SEO, expertise, thought leadership

Abstract

We are huge proponents of blogging for Optometry practices. It has proven to be one of the most effective ways to generate new traffic, increase brand awareness, and attract new patients. That’s why we have made it one of the pillars of our SEO (search engine optimization) strategy.

Author Biography

Rhona Lahey, Canadian Association of Optometrists

Director, Communications and Marketing

Published

2020-02-21

How to Cite

Lahey, R., & Martel, C. (2020). Why Optometrists Need to be Blogging. Canadian Journal of Optometry, 82(1), 113–115. https://doi.org/10.15353/cjo.v82i1.1672