Why Optometrists Need to be Blogging

Auteurs-es

  • Rhona Lahey Canadian Association of Optometrists
  • Cameron Martel

DOI :

https://doi.org/10.15353/cjo.v82i1.1672

Mots-clés :

blogging, SEO, expertise, thought leadership

Résumé

We are huge proponents of blogging for Optometry practices. It has proven to be one of the most effective ways to generate new traffic, increase brand awareness, and attract new patients. That’s why we have made it one of the pillars of our SEO (search engine optimization) strategy.

Biographie de l'auteur-e

Rhona Lahey, Canadian Association of Optometrists

Director, Communications and Marketing

Publié-e

2020-02-21

Comment citer

Lahey, R., & Martel, C. (2020). Why Optometrists Need to be Blogging. Revue Canadienne d’optométrie, 82(1), 113–115. https://doi.org/10.15353/cjo.v82i1.1672

Numéro

Vol. 82 No. 1 (2020): CJO - Spring - 2020

Rubrique

Éditoriaux sur invitation

Licence

© Rhona Lahey; Cameron Martel 2020

Licence Creative Commons

Cette œuvre est sous licence Creative Commons Attribution - Pas d'Utilisation Commerciale - Pas de Modification 4.0 International.

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