Why Optometrists Need to be Blogging

Rhona Lahey; Cameron Martel

doi:10.15353/cjo.v82i1.1672

Why Optometrists Need to be Blogging

Auteurs-es

Rhona Lahey Canadian Association of Optometrists
Cameron Martel

DOI :

https://doi.org/10.15353/cjo.v82i1.1672

Mots-clés :

blogging, SEO, expertise, thought leadership

Résumé

We are huge proponents of blogging for Optometry practices. It has proven to be one of the most effective ways to generate new traffic, increase brand awareness, and attract new patients. That’s why we have made it one of the pillars of our SEO (search engine optimization) strategy.

Biographie de l'auteur-e

Rhona Lahey, Canadian Association of Optometrists

Director, Communications and Marketing

Publié-e

2020-02-21

Comment citer

Lahey, R., & Martel, C. (2020). Why Optometrists Need to be Blogging. Canadian Journal of Optometry, 82(1), 113–115. https://doi.org/10.15353/cjo.v82i1.1672